Johnnie Walker Origin Series was an airport exclusive release of four different flavours representing four different parts of Scotland. The products were a part of JW’s initiative to ground their brand in its origin of Scotland, educating on where the whiskey has come from and how it is made.
Making sure our concept heroes not only the flavour profiles, product label and the dynamic imagery of each landscape proved a complex task.
Our Answer: We immersed each different bottle in textures and colours of its landscape, using typography to hero the flavour profiles. We used projection on top of each bottle, playing with light, colour and feeling of each landscape to reveal the unique product.
This was rolled out via Instagram stories, static post and carousel. It was also displayed on airport billboards and within the airport retail space.
