ESL needed a way to reveal their new product CSGO Hub to the world, but rather than a simple "here are the features" video (we did that too) we wanted to give them something the fans could enjoy, that also listed off the benefits of the platform.
The world never asked for a CSGO homage to Trainspotting, but boyhowdy they got it. This ad still runs on ESL broadcasts to this day as one of their most popular to date.
