Launching F1 Arcade, the closest you can get to racing in Formula 1 while catching up with friends over some tasty food and drink. The venue pairs state-of-the-art racing sims with fine dining experiences, creating a unique adrenaline-fueled evening out. I concepted and directed this launch video to bring out the duality of what an evening out might feel like, one moment tasting something delicious in a luxurious space, the next pure focus as you race for the win.
It was a wonderful chance to pair my food/drink experience with gaming.
