Adventure Time finally came to Happy Meal, and after crying with tears of joy I got to work.
Because I knew the cult status of the license, in adults as well as kids, we really pushed things. After some education and convincing, McDonald’s recognised the opportunity and agreed to our proposal to bump up the toy count from 6 to 32, and then extended the promotion due to the fanatical demand for the Adventure Time figures.
It was worth it. Consumers recognised our nod to vinyl toy collection, through the blind bags and oversized heads, and went nuts for it with influencer blogs, vlogs, unboxings etc. Plus, the stores sold out of the toys in record time.
